Social Networking and Media have turned the web upside down in the last few years and it is clear that these ‘resources’ are important components in any organic search campaign. Social Media Marketing can assist you with your overall search effort but SMM ultimately means different things to different people.
A Social Media Networking plan enables you to simplify your social networking efforts by aligning your social networks with your online business goals. A Social Networking Plan will also help you analyse outcomes – so you can monitor how effective every community is in achieving your online business targets and, if necessary, go after different networks. By applying this approach you do not waste time in a social community if it’s not meeting your identified goals.
Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.” Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.