Search Engine Optimization
To receive any perceivable traffic from search engines, you must be in the top 30 results, and preferably in the top 10; consider that approximately 90% of users do not look past the 3rd page.
TempoWeb’s long term approach means that we are continually investing in research to keep on top of the ever changing search engine algorithms so that we can implement these changes into your website. We do not try to trick search engines, but rather work with what we know they consider important, now and in the foreseeable future.
Correctly selecting the right keywords for your website and its target market is the foundation of any good search engine optimisation project. If you select the wrong keywords, there is either too little search volume or too much traffic with poor conversion rates. In either case the result is the same: NO ENQURIES!
Once you have selected the best keywords, it is important to analyse your site – do you have the appropriate content to attempt to compete for those search terms? Is your content unique and compelling enough to distinguish itself from the thousands of other pages out there offering a similar service? Quality content is one of the fundamental aspects to attracting relevant quality links from other sites, and therefore in securing superior search engine rankings. Quality content is the only strategy condoned by major Search Engines!